Uniform upgrades

Now that I am progressing to re-badge my truck with a vinyl wrap, I am starting to question my uniform attire as well.  Maybe it needs to be freshened up as well?

I wear beige safari shirts right now with a coyote brown tactical pants for all my commercial work.  It is comfortable, dries fast, stays clean, and breaths well enough to not over-heat.  I like the earthy tone and on commercial, it really seemed like a good choice.

The problem is that it doesn't really scream residential like bright colors can.  I look more like the UPS guy and the earthy tones might not give off that "clean" image that we all strive for.  I may have to re-brand my colors to match the truck wrap and go with some sort of bright blue shirts or even light green.  I like the wicking polo shirts in those colors, but I don't thing they accept embroidery as well as heavier shirts.  I also don't think my colors will work over colored backgrounds like that.....I don't know, would my present colors work with anything except a neutral background?



(Before you say it, yes I designed that myself and yes, I know the house is lopsided, and yes I know that it is actually bad to be in "check" in chess)

I think you did a great job on the above, looks very professionally done, but I do think new blue/green colors are in order.
Personally, I don't think any other colors convey "clean" like blue and green.

I'm not a big fan of the tag line "Keeping Castles in check" though.........I would think you could do better?.....at least "keeping castles clean" if sticking with the castle theme?

As far as attire, I'm not one to answer that, because I've always been a Dickies pant's and T-shirt kinda guy.

Keeping castles clean
Helping to keep your castle clean

I do like those tag lines better. I made the logo 9 years ago when I was doing more haz-mat work (meth, mold, radon, crime scene) so it made more sense back then.

I could change it, but that would require all my stationary, present shirts, business cards, van signage, etc. to be changed as well. I don't know if I want to do that. Colors are another matter, though.

I wouldn't think you would have to necessarily go thew changing all at once, and waste what you still have on hand? Especially the stationary, & business cards.........just use them up and make the changes on those when it's time to order more.

I do think (without thinking much, it hurts my lil brain lol), that "keeping castles clean" would be better, or along Matt's idea "Keeping your castle clean",  especially for residential.  I say skip the "Helping", because it's not really definite sounding for a tag line IMO.

Where were you guys all those years ago?

The only reason it ended up being "check" was to support the chess angle. The chess piece in the logo along with the key words "keeping" (as in a castle keep) "castles" and "check" were all part of the image.

Like a lot of things, it sounded cleaver at the time, but hasn't survived the passage of time. Maybe it needs a chess board in the logo to make it better?

I will consider the change.

The problem is those business cards and invoices usually don't run out at the same time, so I would keep the tag line as it is, most customers won't read them anyway.
As with color I like blue, red and black ( our flag colors ).
I've had white, black, blue and red as our uniforms ( yes we tend to make new uniforms every other year ), our sweats eat the color of our shirts down here in hot so cal
What was your question again ? Lol.